Abstract—This research aims to complement existing research to be completed as well as study people’s media exposure and attitudes toward media of green spaces. It also aims to explore people’s behavior and improve methods of communication to be more efficient and provide a guideline for content creation to match target audience needs and levels of awareness about environmental problems. Lastly, the results of the study should benefit communicators in planning media for urban green spaces in the future.
This quantitative research was conducted by a survey distributed to 400 adults who live in Bangkok. The results show that the samples had a positive attitude towards going to a park to exercise to get healthy rather than improve their body image. It also shows that media can encourage engagement with green spaces as well as share their experience through online media and television because these clearly portray benefits of green spaces which in turn motivates concern about the environment.
Index Terms—Green spaces, people’s attitudes toward media.
Worawan Ongkrutraksa is with Faculty of Communication Arts, Chulalongkorn University, Thailand (e-mail: worawan.o@ chula.ac.th).
Cite: Worawan Ongkrutraksa, "People and Environment: A Quantitative Analysis of Attitudes and Behavior toward Media of Urban Green Spaces," International Journal of Environmental Science and Development vol. 10, no. 10, pp. 338-342, 2019.Copyright © 2019 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).