Abstract—This research aims to complement existing
research to be completed as well as study people’s media
exposure and attitudes toward media of green spaces. It also
aims to explore people’s behavior and improve methods of
communication to be more efficient and provide a guideline for
content creation to match target audience needs and levels of
awareness about environmental problems. Lastly, the results of
the study should benefit communicators in planning media for
urban green spaces in the future.
This quantitative research was conducted by a survey distributed to 400 adults who live in Bangkok. The results show that the samples had a positive attitude towards going to a park to exercise to get healthy rather than improve their body image. It also shows that media can encourage engagement with green spaces as well as share their experience through online media and television because these clearly portray benefits of green spaces which in turn motivates concern about the environment.
Index Terms—Green spaces, people’s attitudes toward media.
Worawan Ongkrutraksa is with Faculty of Communication Arts, Chulalongkorn University, Thailand (e-mail: worawan.o@ chula.ac.th).
Cite: Worawan Ongkrutraksa, "People and Environment: A Quantitative Analysis of Attitudes and Behavior toward Media of Urban Green Spaces," International Journal of Environmental Science and Development vol. 10, no. 10, pp. 338-342, 2019.Copyright © 2019 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).