International Journal of Environmental Science and Development

Abstract—This study analyzes the impacts of business strategies on coffee production and the environment. Company A is used as an example to analyze the impacts of corporate activities and environmental initiatives on the decision-making processes of farmers and their coffee production. Farmer loan support, a proxy of environmental engagement strategy of company A, is found to induce the production of shade-grown Arabica coffee rather than sun-grown Robusta coffee. It has been found that integrating environmental sustainability into the business strategy is a win-win business model that benefits both the corporation and the environment. The result indicates that a sustainable business model could help to reduce deforestation, CO2 emissions, and climate change impacts.

Index Terms—Environmental sustainability, shade-grown coffee, sun-grown coffee, a win-win business model.

Xiang Li is with the Faculty of Law, Politics, & Economics, Chiba University, Chiba, Japan (e-mail: xiangli22@chiba-u.jp).

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Cite:Xiang Li, "Impacts of Business Strategies on Coffee Production and the Environment," International Journal of Environmental Science and Development vol. 6, no. 5, pp. 405-408, 2015.