—Most developing countries consider sustainability
is a luxury, but El Gouna city at hurghada, Egypt, thought
differently and uses sustainability as a tool for branding the
place. Branding a place is new approach towards sustainable
cities development (SCD); sustainability(S) requires
multi-dimensional indicators to show the relationship between
economic, social, environmental and cultural aspects.
Sustainable development (SD) defined as meeting the needs of
current generations without negative impact on the needs of
future generation, branding a place (BP) integrate economic,
social, environmental and cultural aspects into the city. In order
for a city to be a good brand it must possess distinctive
characteristics that can be identified , these include city
appearance, people’s experience, people’s belief as well as what
the city stands for .The study has found that place branding is a
way to promote sustainable initiative; place branding has the
potential to shape as a leading tool for the concurrence of more
sustainable cities in developing countries, sustainability and
green development should turn main priorities to developing
—Sustainable cities development (SCD),
sustainability(S), sustainable development (SD), branding a
Sherine El Sakkam is with the Department of management, School of
Business, Future University, Egypt (e-mail: email@example.com).
Cite: Sherine El Sakka, "Sustainability as an Effective Tool for a Place Branding: An Application on El Gouna City, Egypt," International Journal of Environmental Science and Development vol. 7, no. 11, pp. 861-866, 2016.