General Information
    • ISSN: 2010-0264
    • Frequency: Bimonthly (2010-2014); Monthly (Since 2015)
    • DOI: 10.18178/IJESD
    • Editor-in-Chief: Prof. Richard Haynes
    • Executive Editor: Ms. Nancy Y. Liu
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Editor-in-chief
The University of Queensland, Australia
It is my honor to be the editor-in-chief of IJESD. The journal publishes good papers in the field of environmental science and development.
IJESD 2015 Vol.6(10): 732-736 ISSN: 2010-0264
DOI: 10.7763/IJESD.2015.V6.689

Communicating Climate Change: Channels, Sources, Contents and Outreach Strategies Based on China Survey

Yujie Li
Abstract—Addressing climate change can only succeed if the public realize the reality and seriousness of climate change and adjust their behavior in ways that limit emissions and promote adaptation, whereas the complexity, uncertainty and large temporal and spatial scales of the issue have caused the barriers for public understanding, which imply a strong urge for the strategic climate change communication (CCC). Public’s information seeking and media use condition is a major challenge to overcome for the effective CCC. This research has conducted an initial analysis of public’s information seeking and media use based on a national random survey of public opinion on climate change in mainland China. Results from the survey shows that the Chinese respondents use TV as their most important information seeking channel, consider the science institutes as the most trusted information source, and with low attention to the environmental related news content. Statistically correlations between the aforementioned communication variables and the climate change awareness have also been tested. A number of implications for CCC strategies represented based on the results of this study.

Index Terms—China, climate change, climate change communication, public survey.

Yujie Li is with the School of Statistics, Renmin University of China, Beijing, 100872 China (e-mail: yujie.li@ruc.edu.cn).

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Cite:Yujie Li, "Communicating Climate Change: Channels, Sources, Contents and Outreach Strategies Based on China Survey," International Journal of Environmental Science and Development vol. 6, no.10, pp. 732-736, 2015.

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