General Information
    • ISSN: 2010-0264
    • Frequency: Bimonthly (2010-2014); Monthly (Since 2015)
    • DOI: 10.18178/IJESD
    • Editor-in-Chief: Prof. Richard Haynes
    • Executive Editor: Ms. Nancy Y. Liu
    • Abstracting/ Indexing: Chemical Abstracts Services (CAS), CABI, DOAJ, Ulrich Periodicals Directory, Engineering & Technology Digital Library, Electronic Journals Library, Crossref, ProQuest.
    • E-mail:
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The University of Queensland, Australia
It is my honor to be the editor-in-chief of IJESD. The journal publishes good papers in the field of environmental science and development.
IJESD 2015 Vol.6(5): 405-408 ISSN: 2010-0264
DOI: 10.7763/IJESD.2015.V6.626

Impacts of Business Strategies on Coffee Production and the Environment

Xiang Li
Abstract—This study analyzes the impacts of business strategies on coffee production and the environment. Company A is used as an example to analyze the impacts of corporate activities and environmental initiatives on the decision-making processes of farmers and their coffee production. Farmer loan support, a proxy of environmental engagement strategy of company A, is found to induce the production of shade-grown Arabica coffee rather than sun-grown Robusta coffee. It has been found that integrating environmental sustainability into the business strategy is a win-win business model that benefits both the corporation and the environment. The result indicates that a sustainable business model could help to reduce deforestation, CO2 emissions, and climate change impacts.

Index Terms—Environmental sustainability, shade-grown coffee, sun-grown coffee, a win-win business model.

Xiang Li is with the Faculty of Law, Politics, & Economics, Chiba University, Chiba, Japan (e-mail:


Cite:Xiang Li, "Impacts of Business Strategies on Coffee Production and the Environment," International Journal of Environmental Science and Development vol. 6, no. 5, pp. 405-408, 2015.

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