IJESD 2015 Vol.6(5): 405-408 ISSN: 2010-0264
DOI: 10.7763/IJESD.2015.V6.626

Impacts of Business Strategies on Coffee Production and the Environment

Xiang Li

Abstract—This study analyzes the impacts of business strategies on coffee production and the environment. Company A is used as an example to analyze the impacts of corporate activities and environmental initiatives on the decision-making processes of farmers and their coffee production. Farmer loan support, a proxy of environmental engagement strategy of company A, is found to induce the production of shade-grown Arabica coffee rather than sun-grown Robusta coffee. It has been found that integrating environmental sustainability into the business strategy is a win-win business model that benefits both the corporation and the environment. The result indicates that a sustainable business model could help to reduce deforestation, CO2 emissions, and climate change impacts.

Index Terms—Environmental sustainability, shade-grown coffee, sun-grown coffee, a win-win business model.

Xiang Li is with the Faculty of Law, Politics, & Economics, Chiba University, Chiba, Japan (e-mail: xiangli22@chiba-u.jp).

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Cite:Xiang Li, "Impacts of Business Strategies on Coffee Production and the Environment," International Journal of Environmental Science and Development vol. 6, no. 5, pp. 405-408, 2015.

General Information

  • ISSN: 2010-0264 (Print)
  • Abbreviated Title: Int. J. Environ. Sci. Dev.
  • Frequency: Monthly
  • DOI: 10.18178/IJESD
  • Editor-in-Chief: Prof. Richard Haynes
  • Executive Editor: Ms. Nancy Y. Liu
  • Indexing: Scopus (since 2019), Crossref, ProQuest, EBSCO, etc. 
  • E-mail: ijesd@ejournal.net