IJESD 2015 Vol.6(5): 405-408 ISSN: 2010-0264
DOI: 10.7763/IJESD.2015.V6.626
DOI: 10.7763/IJESD.2015.V6.626
Impacts of Business Strategies on Coffee Production and the Environment
Xiang Li
Abstract—This study analyzes the impacts of business
strategies on coffee production and the environment. Company
A is used as an example to analyze the impacts of corporate
activities and environmental initiatives on the decision-making
processes of farmers and their coffee production. Farmer loan
support, a proxy of environmental engagement strategy of
company A, is found to induce the production of shade-grown
Arabica coffee rather than sun-grown Robusta coffee. It has
been found that integrating environmental sustainability into
the business strategy is a win-win business model that benefits
both the corporation and the environment. The result indicates
that a sustainable business model could help to reduce
deforestation, CO2 emissions, and climate change impacts.
Index Terms—Environmental sustainability, shade-grown coffee, sun-grown coffee, a win-win business model.
Xiang Li is with the Faculty of Law, Politics, & Economics, Chiba University, Chiba, Japan (e-mail: xiangli22@chiba-u.jp).
Index Terms—Environmental sustainability, shade-grown coffee, sun-grown coffee, a win-win business model.
Xiang Li is with the Faculty of Law, Politics, & Economics, Chiba University, Chiba, Japan (e-mail: xiangli22@chiba-u.jp).
Cite:Xiang Li, "Impacts of Business Strategies on Coffee Production and the Environment," International Journal of Environmental Science and Development vol. 6, no. 5, pp. 405-408, 2015.
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General Information
- ISSN: 2010-0264 (Print); 2972-3698 (Online)
- Abbreviated Title: Int. J. Environ. Sci. Dev.
- Frequency: Bimonthly
- DOI: 10.18178/IJESD
- Editor-in-Chief: Prof. Richard Haynes
- Managing Editor: Ms. Cherry L. Chen
- Indexing: Scopus (CiteScore 2022: 1.4), Google Scholar, CNKI, ProQuest, EBSCO, etc.
- E-mail: ijesd@ejournal.net
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