General Information
    • ISSN: 2010-0264
    • Frequency: Bimonthly (2010-2014); Monthly (Since 2015)
    • DOI: 10.18178/IJESD
    • Editor-in-Chief: Prof. Richard Haynes
    • Executive Editor: Ms. Nancy Y. Liu
    • Abstracting/ Indexing: Chemical Abstracts Services (CAS), CABI, DOAJ, Ulrich Periodicals Directory, Engineering & Technology Digital Library, Electronic Journals Library, Crossref, ProQuest.
    • E-mail:
  • Feb 21, 2017 News! Vol. 8, No. 3 has been indexed by Crossref.
  • Feb 20, 2017 News! Vol.8, No.3 has been published with online version. 15 peer reviewed articles are published in this issue.
The University of Queensland, Australia
It is my honor to be the editor-in-chief of IJESD. The journal publishes good papers in the field of environmental science and development.
IJESD 2015 Vol.6(5): 405-408 ISSN: 2010-0264
DOI: 10.7763/IJESD.2015.V6.626

Impacts of Business Strategies on Coffee Production and the Environment

Xiang Li
Abstract—This study analyzes the impacts of business strategies on coffee production and the environment. Company A is used as an example to analyze the impacts of corporate activities and environmental initiatives on the decision-making processes of farmers and their coffee production. Farmer loan support, a proxy of environmental engagement strategy of company A, is found to induce the production of shade-grown Arabica coffee rather than sun-grown Robusta coffee. It has been found that integrating environmental sustainability into the business strategy is a win-win business model that benefits both the corporation and the environment. The result indicates that a sustainable business model could help to reduce deforestation, CO2 emissions, and climate change impacts.

Index Terms—Environmental sustainability, shade-grown coffee, sun-grown coffee, a win-win business model.

Xiang Li is with the Faculty of Law, Politics, & Economics, Chiba University, Chiba, Japan (e-mail:


Cite:Xiang Li, "Impacts of Business Strategies on Coffee Production and the Environment," International Journal of Environmental Science and Development vol. 6, no. 5, pp. 405-408, 2015.

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