—This study analyzes the impacts of business
strategies on coffee production and the environment. Company
A is used as an example to analyze the impacts of corporate
activities and environmental initiatives on the decision-making
processes of farmers and their coffee production. Farmer loan
support, a proxy of environmental engagement strategy of
company A, is found to induce the production of shade-grown
Arabica coffee rather than sun-grown Robusta coffee. It has
been found that integrating environmental sustainability into
the business strategy is a win-win business model that benefits
both the corporation and the environment. The result indicates
that a sustainable business model could help to reduce
deforestation, CO2 emissions, and climate change impacts.
—Environmental sustainability, shade-grown
coffee, sun-grown coffee, a win-win business model.
Xiang Li is with the Faculty of Law, Politics, & Economics, Chiba
University, Chiba, Japan (e-mail: firstname.lastname@example.org).
Cite:Xiang Li, "Impacts of Business Strategies on Coffee Production and the Environment," International Journal of Environmental Science and Development vol. 6, no. 5, pp. 405-408, 2015.