Home > Archive > 2013 > Volume 4 Number 2 (April 2013) >
IJESD 2013 Vol.4(2): 99-103 ISSN: 2010-0264
DOI: 10.7763/IJESD.2013.V4.313

Design of Eco Bags on the Basis of LOHAS and Consumption Behavior

Qing Li

Abstract—Nowadays, an increasing number of people is aware of the detrimental results of environment pollution in global scale. Some of the population has changed their lifestyles and has switched to eco bags to tone down the impact on human inhabitation on earth. Eco bags, which are renewable, are good for environment because they are both recyclable and degradable. The purpose of this paper is for businesses or government agencies to better locate and understand a particular market segment and potential demands of environment-friendly bags. By this research, the author hopes to not only increase businesses’ sales but also meet demands of consumers living in Lifestyles of Health and Sustainability. (LOHAS). By quantitative research, this study analyzes relationships between demands of eco bags with various sizes, designs, shapes as well as applications, and purchasers of different education background, career, and age. Furthermore, it also examines the difference between LOHAS purchasers’ behavior and visual sensation, style, size, and shape. Last but not the least, this paper establishes a model of the influence of LOHAS’ concept and way of living on eco bags consumption by official data of Macao population. Since LOHAS’ advocators react differently to visual effect, style, size and graphic design of eco bags, bags manufacturers should take these dissimilar requests into consideration when they fashion their products. In this way, it is more likely for manufacturers to penetrate into the market segment and access to more potential LOHAS consumers by producing desired items. Meanwhile, organizations or government agencies with interest in this particular market segment can be well informed for policies making or related administrative purposes based on the models presented in this paper.

Index Terms—Consumption behavior, design, eco bags, LOHAS.

Qing. Li is with faculty of management, City University of Macau, Macau, China. Author is studying business administration for doctor degree (e-mail: mydegrass@ 163.com).


Cite:Qing Li, "Design of Eco Bags on the Basis of LOHAS and Consumption Behavior," International Journal of Environmental Science and Development vol. 4, no. 2, pp. 99-103, 2013.

General Information

  • ISSN: 2010-0264 (Print)
  • Abbreviated Title: Int. J. Environ. Sci. Dev.
  • Frequency: Monthly
  • DOI: 10.18178/IJESD
  • Editor-in-Chief: Prof. Richard Haynes
  • Executive Editor: Ms. Nancy Y. Liu
  • Indexing: Scopus (since 2019), Google ScholarCrossref, ProQuest, EBSCO, etc. 
  • E-mail: ijesd@ejournal.net