Abstract—Nowadays, an increasing number of people is
aware of the detrimental results of environment pollution in
global scale. Some of the population has changed their lifestyles
and has switched to eco bags to tone down the impact on human
inhabitation on earth. Eco bags, which are renewable, are good
for environment because they are both recyclable and
degradable. The purpose of this paper is for businesses or
government agencies to better locate and understand a
particular market segment and potential demands of
environment-friendly bags. By this research, the author hopes
to not only increase businesses’ sales but also meet demands of
consumers living in Lifestyles of Health and Sustainability.
(LOHAS). By quantitative research, this study analyzes
relationships between demands of eco bags with various sizes,
designs, shapes as well as applications, and purchasers of
different education background, career, and age. Furthermore,
it also examines the difference between LOHAS purchasers’
behavior and visual sensation, style, size, and shape. Last but
not the least, this paper establishes a model of the influence of
LOHAS’ concept and way of living on eco bags consumption by
official data of Macao population. Since LOHAS’ advocators
react differently to visual effect, style, size and graphic design of
eco bags, bags manufacturers should take these dissimilar
requests into consideration when they fashion their products. In
this way, it is more likely for manufacturers to penetrate into
the market segment and access to more potential LOHAS
consumers by producing desired items. Meanwhile,
organizations or government agencies with interest in this
particular market segment can be well informed for policies
making or related administrative purposes based on the models
presented in this paper.
Index Terms—Consumption behavior, design, eco bags, LOHAS.
Qing. Li is with faculty of management, City University of Macau, Macau, China. Author is studying business administration for doctor degree (e-mail: mydegrass@ 163.com).
Cite:Qing Li, "Design of Eco Bags on the Basis of LOHAS and Consumption Behavior," International Journal of Environmental Science and Development vol. 4, no. 2, pp. 99-103, 2013.